The discipline of marketing is eclectic in nature, drawing from the natural and social sciences in developing and expanding its content. As such, the areas of accounting, economics, law, mathematics, philosophy, psychology, sociology and other related disciplines are drawn upon for the conceptual, theoretical and empirical underpinnings of the marketing discipline. A wide range of career opportunities is available to marketing graduates. The challenges of marketing require men and women with creative ability, intelligence and skill who are prepared to fill an ever-increasing number of senior staff and executive positions. Marketing students examine consumer behavior, marketing research and analysis, market segmentation, positioning, product policy, advertising and communications, distribution and pricing, and their impacts on the design and implementation of marketing strategies. The marketing program introduces the student to the role of marketing in both the firm and in society.