Atlanta-based Carter to manage design and construction of Valhalla stadium

Carter, one of the nation’s leading real-estate investment, development and advisory firms, will serve as program manager for the development of Valhalla, Berry’s new athletic stadium. The facility will be located south of Maple Drive in the field bordered by Martha Berry Highway and Memory Lane. Construction is scheduled to begin this fall and be completed by mid-summer 2015.

When completed, Valhalla will provide a home for Berry’s NCAA Division III programs in football, lacrosse, and track and field, as well as other on-campus events. Features will include grand-stand seating for 1,800 spectators, the synthetic turf Williams Field and synthetic Clark Track. Game-day parking will be available in existing lots at the nearby Steven J. Cage Athletic and Recreation Center. Funds for the project are being raised through LifeReady: The Berry College Campaign for Opportunity. 

“We are proud of our involvement in the design and development of Valhalla, which we believe will provide Berry College with an athletic facility befitting of the school’s rich heritage and tradition of excellence,” said Todd Bradford, Carter vice president. “The addition of top-level intercollegiate athletic programs, including NCAA football, marks an exciting time of growth for the Viking community.”

Valhalla’s name is a tribute to Berry’s mascot, the Vikings. In Norse mythology, Valhalla is an enormous hall where Viking warriors spend eternity, often depicted with twin towers and massive arched doors. The stadium’s entrance plaza will offer visitors concessions and other amenities. Additionally, on-site locker rooms will accommodate men’s and women’s home and visiting teams.

“We are excited to get started on our new athletic stadium with Carter managing the project,” said Brian Erb, Berry’s vice president for business and finance. “We know our students are looking forward to home games at Valhalla in 2015.”

About Carter

Carter is one of the country’s leading real estate investment, development and advisory firms with landmark mixed-use, multi-family, and student housing projects under construction around the country. The company, founded in 1958, is headquartered in Atlanta and has a proud history of leading visionary and bold real estate developments that have improved communities and created value for its clients. Today, Carter draws on its history, experience and creativity as the company develops projects, seeks new investment opportunities and advises clients as they make key real estate choices. Specifically, Carter focuses on the development of mixed-use and multi-family project in urban infill locations, equity development of student housing, acquisition of opportunistic office properties, project management and strategic consulting. Carter’s high-caliber associates create value for clients using a team-based approach that leverages strong expertise and a deep knowledge base in a wide variety of markets. Carter also focuses on value-add real estate investment opportunities, and over the past decade has invested in more than $875 million. Carter’s asset management division manages more than $2 billion of third-party and Carter-owned assets. Its strategic consulting practice provides clients with customized real estate solutions. Its program/project management group serve as owners’ representatives for higher education, K-12 and corporate assignments. For additional information on Carter, please visit