Carter to Manage Design and Construction of New Stadium

Release Date: August 12, 2014

Carter, one of the nation’s leading real estate investment, development and advisory firms, has announced it will serve as program manager for the development of Valhalla, Berry College’s new athletic stadium. 

Berry launched its football program in 2013 and is a member of the NCAA Division III Southern Athletic Association. The new facility will host the school’s football, lacrosse, and track and field programs. Construction for Valhalla, which will feature a synthetic track encircling a synthetic turf field, is scheduled to begin in fall 2014 and be completed by mid-summer 2015. Funds for the project are being raised through LifeReady: The Berry College Campaign for Opportunity.

“We are proud of our involvement in the design and development of Valhalla, which we believe will provide Berry College with an athletic facility befitting of the school’s rich heritage and tradition of excellence,” said Todd Bradford, Carter Vice President. “The addition of top-level intercollegiate athletic programs, including NCAA football, marks an exciting time of growth for the Viking community.” 

Valhalla’s name is a tribute to Berry’s mascot, the Vikings. In Norse mythology, Valhalla is an enormous hall where Viking warriors spend eternity, often depicted with twin towers and massive arched doors. The stadium’s entrance plaza will offer visitors concessions and other amenities. Additionally, on-site locker rooms will accommodate men’s and women’s home and visiting teams. 

“We are excited to get started on our new athletic stadium with Carter managing the project,” said Brian Erb, Berry College Vice President for Finance. “We know our students are looking forward to home games at Valhalla in 2015.” 

Grandstands at Valhalla will seat approximately 1,800. Guests will have access to gameday parking in the existing lots at the Steven J. Cage Athletic and Recreation Center. For additional information on Carter, please visit


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