Lead in your field. Rise above the competition.

Sport Leadership & Strategy


The ultimate formula for your career success.

Do you love sports — so much that you see your future as a leader in the industry? At Berry, our sport leadership and strategy major gives you a competitive edge in three ways.

#1 - Gain an overview of sport-specific knowledge, learn the complexities and trends of the industry, work directly with sport organizations to address their needs and interact with a variety of stakeholders to prepare for future challenges.

#2 - Learn through direct practice as Berry connects you with team executives, athletic administrators, sports agents, marketing directors, product specialists and Berry alumni — a comprehensive network that provides access to internships and professional contacts you’ll need to jump-start your career.

#3 - Easily pursue a second major or add a minor in exercise science, psychology, communication, data analytics or business — so you deliver peak performance as a well-rounded professional.

Students looking over a baseball stadium
Professional Grade Training

The global sport market is projected to exceed $500 billion in 2023 — and will continue to grow. With today’s market in mind, Berry’s sport leadership and strategy major will help you find your focus in community, interscholastic, intercollegiate or professional sports. You’ll learn to lead, applying strategic approaches to organizational resources — that is, the physical, financial, technological and human assets of your organization or team. 

Sport Leadership & Strategy FACULTY

Dr. Kevin Renshler
Dr. Kevin Renshler

Dr. Kevin Renshler serves as the director of Berry's sport leadership and strategy program. His interests lie in the innovation and development of products as they pertain to player performance and fan engagement. He is a member of the North American Society of Sport Management, the Academy of Management and the United States Association for Small Business and Entrepreneurship. With over a decade in intercollegiate athletics and experience working with professional teams and community organizations, Dr. Renshler brings meaningful insights into the classroom to address a wide range of topics.

Students working in a tennis equipment shop
Hands On

Practical experience is huge on a resume. You'll get it here. Work at the nearby Rome Tennis Center or Stonebridge Golf Course. Take a job at the state-of-the-art Cage Athletic and Recreation Center. Or intern with one of Georgia's professional teams. 

Sport Leadership & Strategy Courses

KIN 255
Governance and Policy in Sport

Explore the different levels and types of sport to discover who they serve, how they operate and the critical issues and challenges facing the industry as it attempts to remain sustainable in today's global economy.

KIN 340 I
Legal and Ethical Issues in Sport

Rules, fair play, respect, teamwork and ethics are the foundations of sport — and essential to decision-making and problem-solving. Understand the legal principles and ethical questions that affect, and challenge, community, amateur and professional sport.

KIN 462
Sport Leadership and Strategy

Work with real-world sport organizations and associated leadership teams in this capstone course. Identify areas for improvement and help develop solutions that position these organizations to better compete over time. 

Sport Leadership & Strategy Lives

Class of 2020
Genesis Leggett

Committed to Berry’s robust track & field program, Genesis Leggett excelled at shotput, hammer and discus events, bringing home four Southern Athletic Association championship titles. She also built professional experience in communication through Berry-related opportunities and completed a double major in communication and sports administration. She went on to complete a Master of Science in sport management at Florida State University and works in sport marketing.

Genesis Leggett

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